prejudice as a barrier to communication
Finally, most abstract are adjectives (e.g., lazy) that do not reference a specific behavior or object, but infer the actors internal disposition. Labels of course are not simply economical expressions that divide us and them. Labels frequently are derogatory, and they have the capacity to produce negative outcomes. Prejudiced communication takes myriad forms and emerges in numerous contexts. Prejudiced attitudes and stereotypic beliefs about outgroups can be reflected in language and everyday conversations. The smile that reflects true enjoyment, the Duchenne smile, includes wrinkling at the corners of the eyes. Treating individuals according to rigid stereotypic beliefs is detrimental to all aspects of the communication process and can lead to prejudice and discrimination. Hall, E. T. (1976). The nerd, jock, evil scientist, dumb blonde, racist sheriff, and selfish businessman need little introduction as they briefly appear in various stories. (Pew Research Center, Ap. In many such cases, the higher status person has the responsibility of evaluating the performance of the lower status person. But other motivations that insidiously favor the transmission of biased beliefs come into play. But ethnocentrism can lead to disdain or dislike for other cultures and could cause misunderstanding and conflict. For example, humor that targets dumb blondes insults stereotypically feminine characteristics such as vanity about physical beauty, lack of basic intelligence, and kittenish sexuality; although such humor perpetuates negative stereotypes about women, its focus on a subgroup masks that broader (not necessarily intentional) message. Small conversing groups of ordinary citizens who engage in ingroup talk may transmit stereotypes among themselves, and stereotypes also may be transmitted via mass communication vehicles such as major news outlets and the professional film industry. A label such as hippie, for example, organizes attributes such as drugs, peace, festival-goer, tie-dye, and open sexuality; hippie strongly and quickly cues each of those attributes more quickly than any particular attribute cues the label (e.g., drugs can cue many concepts other than hippie). Considered here are attempts at humor, traditional news media, and entertaining films. Effective listening, criticism, problem-solving, and being open to change can all help you break down communication barriers. Prejudice can have very serious effects, for it can lead to discrimination and hate crimes. This stereotype is perpetuated by animated films for children as well as in top-grossing films targeted to adults (Smith, McIntosh, & Bazzini, 1999). For example, Italians in the United States historically have been referenced with various names (e.g., Guido, Pizzano) and varied cultural practices and roles (e.g., grape-stomper, spaghetti-eater, garlic-eater); this more complex and less homogeneous view of the group is associated with less social exclusion (e.g., intergroup friendship, neighborhood integration, marriage). Both these forms of communication are important in ensuring that we are able to put across our message clearly. Many barriers to effective communication exist. The parasite metaphor also is prevalent in Nazi film propaganda and in Hitlers Mein Kampf (Musolff, 2007). Prejudice Prejudice is a negative attitude and feeling toward an individual based solely on one's membership in a particular social group, such as gender, race, ethnicity, nationality, social class, religion, sexual orientation, profession, and many more (Allport, 1954; Brown, 2010). The student is associated with the winning team (i.e., we won), but not associated with the same team when it loses (i.e., they lost). In K. D. Keith (Ed. Stereotype-congruent features also are preferred because their transmission maintains ingroup harmony in existing groups (Clark & Kashima, 2007). Stereotypically feminine occupations (e.g., kindergarten teacher) or activities (e.g., sewing) bring to mind a female actor, just as stereotypically masculine occupations (e.g., engineer) or activities (e.g., mountain-climbing) bring to mind a male actor. Alternatively, communicators might underaccommodate if they overestimate the listeners competence or if communicators infer that the listener is too incompetent or unmotivated to accept the message. . One prominent example is called face-ism, which is the preference for close-up photos of faces of people from groups viewed as intelligent, powerful, and rational; conversely, low face-ism reflects preference for photographing more of the body, and is prevalent for groups who are viewed as more emotional or less powerful. Using care to choose unambiguous, neutral language and . Although little empirical research has examined the communication addressed to historically disadvantaged outgroups who hold high status roles, these negative evaluations hint that some bias might leak along verbal and/or nonverbal channels. Generalization reflects a preference for abstract rather than concrete descriptions. This topic has been studied most extensively with respect to gender-biased language. They are wild animals, robots, and vermin who should be feared, guarded against, or exterminated. For example, the metaphors can be transmitted quite effectively through visual arts such as propaganda posters and film. Those who assume a person from another cultural background is just like them will often misread or misinterpret and perhaps even be offended by any intercultural encounter. It is not unusual to experience some level of discomfort in communicating with individuals from other cultures or co-cultures. Thus, prejudiced communication can include the betrayal of attributional biases that credit members of the ingroup, but blame members of the outgroup. Wiley. Intercultural communication: A reader. Most research on intergroup feedback considers majority group members (or members of historically powerful groups) in the higher status role. Krauss & Fussell, 1991); group labels presumably develop in a similar fashion. Communicators may betray their stereotypically negative beliefs about outgroups by how abstractly (or concretely) they describe behaviors. In The Nature of Prejudice, Gordon Allport wrote of nouns that cut slices. He argued that human beings categorize who and what they encounter and advance one feature to a primary status that outweighs and organizes other features. Similarly, transmitting stereotype-congruent information helps develop closeness among newly acquainted individuals (Ruscher, Cralley, & OFarrell, 2005). Such a linguistic strategy links positive outcomes with a valued social identity but creates distance from negative outcomes. Add to these examples the stereotypic images presented in advertising and the uneven television coverage of news relevant to specific ethnic or gender groups . In fact, preference for disparaging humor is especially strong among individuals who adhere to hierarchy-endorsing myths that dismiss such humor as harmless (Hodson, Rush, & MacInnis, 2010). 11, 2021) Mexican Americans and other Latinx groups are alsotargets, both of citizens and police. There is a strong pressure to preferentially transmit stereotype-congruent information rather than stereotype-incongruent information in order to maximize coherence. Marked nouns such as lady engineer or Black dentist signal that the pairing is non-normative: It implies, for example, that Black people usually are not dentists and that most dentists have an ethnicity other than Black (Pratto, Korchmaros, & Hegarty, 2007). . Certainly prejudiced beliefs sometimes are communicated because people are motivatedexplicitly or implicitlyby intergroup bias. Third-person pronouns, by contrast, are associated with distancing and negative feelings (e.g., Olekalns, Brett, & Donohue, 2010). The intended humor may focus on a groups purported forgetfulness, lack of intelligence, sexual promiscuity, self-serving actions, or even inordinate politeness. Fortunately, counterstereotypic characters in entertaining television (e.g., Dora the Explorer) might undercut the persistence of some stereotypes (Ryan, 2010), so the impact of images can cut both ways. Individuals in low-status positions are expected to smile (and evince other signs of deference and politeness), and smiling among low-status individuals is not indicative of how they actually feel. Humor attempts take various forms, including jokes, narratives, quips, tweets, visual puns, Internet memes, and cartoons. More recent work on cross-race interactions (e.g., Trawalter & Richeson, 2008) makes similar observations about immediacy-type behaviors. Discussions aboutstereotypes, prejudice, racism, and discrimination are unsettling to some. There are four barriers to intercultural communication (Hybels & Weaver, 2009). (Dovidio et al., 2010). and in a busy communication environment sometimes may not be accorded appropriate scrutiny. Because it is often difficult to recognize our own prejudices, several tests have been created to help us recognize our own "implicit" or hidden biases. Prejudice is thus a negative or unfair opinion formed about someone before you have met that person and is not based on any interaction or experience with that person. When prejudice leads to incorrect conclusions about other people, it can break down intercultural communication and lead to feelings of hostility and resentment. Thus, at least in English, use of the masculine signals to women that they do not belong (Stout & Dasgupta, 2016). Furthermore, the categories are arranged such that the responses to be answered with the left and right buttons either fit with (match) thestereotype or do not fit with (mismatch) thestereotype. Check out this great listen on Audible.com. However, we must recognize these attributesin ourselves and others before we can take steps to challenge and change their existence. Possessing a good sense of humor is a highly valued social quality, and people feel validated when their attempts at humor evoke laughter or social media validations (e.g., likes, retweets; cf. Thus, pronoun use not only reflects an acknowledged separation of valued ingroups from devalued outgroups, but apparently can reflect a strategic effort to generate feelings of solidarity or distance. The Green Bay Packers beat the Dallas Cowboys credits Green Bay for a win, whereas The Cowboys were beaten by the Packers blames Dallas for the loss. The variation among labels applied to a group may be related to the groups size, and can serve as one indicator of perceived group homogeneity. It is generally held that some facial expressions, such as smiles and frowns, are universal across cultures. Stereotyping and prejudice both have negative effects on communication. In the IAT, participants are asked to classify stimuli that they view on a computer screen into one of two categories by pressing one of two computer keys, one with their left hand and one with their right hand. As discussed earlier, desire to advantage ones ingroup and, at times, to disparage and harm an outgroup underlie a good deal of prejudiced communication. All three examples illustrate how stereotypic information may be used to ease comprehension: Stereotypic information helps people get the joke or understand the message in a limited amount of time. Although it is widely accepted that favoritism toward ones ingroup (i.e., ingroup love) shows stronger and more reliable effects than bias against outgroups (i.e., outgroup hate), the differential preference is quite robust. Ruscher and colleagues (Ruscher, Wallace, Walker, & Bell, 2010) proposed that cross-group feedback can be viewed in a two-dimension space created by how much feedback-givers are concerned about appearing prejudiced and how much accountability feedback-givers feel for providing feedback that is potentially helpful. Gary Chapman. Here are examples of social barriers: People with disabilities are far less likely to be employed. Arguably the most extreme form of prejudiced communication is the use of labels and metaphors that exclude other groups from humanity. sometimes just enough to be consciously perceived (e.g., Vanman, Paul, Ito, & Miller, 1997). This is hard to accomplish for two reasons. Overaccommodation can take the form of secondary baby talk, which includes the use of simplified or cute words as substitutes for the normal lexicon (e.g., tummy instead of stomach; Caporael, 1981). Reliance on shared stereotypicand even archetypicalimages essentially meets the communication goals discussed earlier: A story must be coherent, relevant, and transmitted in a finite amount of time. . People also direct prejudiced communication to outgroups: They talk down to others, give vacuous feedback and advice, and nonverbally leak disdain or anxiety. Thus, just because a message may use subtle linguistic features or is not fully intentional, bias still may impact observers just as more explicitly biased communications do. For example, imagine an outgroup that is stereotyped as a group of unmotivated individuals who shamelessly rely on public assistance programs. According to a Pew Research Report,"32% of Asian adults say they have feared someone might threaten or physically attack themwith the majority ofAsian adults (81%) saying violence against them is increasing. If you would like to develop more understanding of prejudice, see some of the short videos at undertandingprejudice.org at this link: What are some forms of discrimination other than racial discrimination? Stereotypes are oversimplifiedideas about groups of people. Differences in nonverbal immediacy also is portrayed on television programs; exposure to biased immediacy patterns can influence subsequent judgments of White and Black television characters (Weisbuch, Pauker, & Ambady, 2009). Group-disparaging humor often relies heavily on cultural knowledge of stereotypes. Activities: Experiencing Intercultural Barriers Through Media, Ruiz, Neil, Khadidijah Edwards, and Mark Lopez. Following communication maxims (Grice, 1975), receivers expect communicators to tell them only as much information as is relevant. In addition to the linguistic intergroup bias, communicators rely on myriad linguistic strategies that betray and maintain intergroup biases. Although one might argue that such visual depictions sometimes reflect reality (i.e., that there is a grain of truth to stereotypes), there is evidence that at least some media outlets differentially select images that support social stereotypes. One person in the dyad has greater expertise, higher ascribed status, and/or a greater capacity to provide rewards versus punishments. When the conversation topic focuses on an outgroup, the features that are clear and easily organized typically are represented by stereotype-congruent characteristics and behaviors. In many settings, the non-normative signal could be seen as an effort to reinforce the norm and imply that the tagged individual does not truly belong. In 2017, 35.5% of people with disabilities, ages 18 to 64 years, were employed, while 76.5% of people without disabilities were employed, about double that of people with disabilities. Prejudice is another notable and important barrier to cross cultural communication. Crossing boundaries: Cross-cultural communication. Are stereotype-supporting images more likely than non-stereotypic images to become memes (cf. For example, consider the statements explaining a students test failure: She didnt study, but the test was pretty hard versus The test was pretty hard, but she didnt study. All things being equal, test difficulty is weighted more heavily in the former case than in the latter case: The student receives the benefit of the doubt. Effective listening, feedback, problem-solving, and being open to change can help you eliminate attitudinal barriers in communication. Exposure to films that especially perpetuate the stereotype can influence judgments made about university applicants (Smith et al., 1999) and also can predict gender-stereotyped behavior in children (Coyne, Linder, Rasmussen, Nelson, & Birkbeck, 2016). These barriers, namely, ethnocentrism, stereotyping, prejudice, and discrimination, involve the formation of beliefs or judgments about another culture even before communication occurs.The following attitudes and behaviors towards culture poses difficulties in communicating effectively between cultures. Derogatory group labels exemplify lay peoples notions of prejudiced language. Another interesting feature of metaphors that distinguish them from mere labels is that metaphors are not confined to verbal communication. These tarnishing effects can generalize to people who are associated with the targeted individual, such as the White client of a derogated Black attorney (Greenberg, Kirkland, & Pyszczynski, 1988). Pew Research Center, 21 April 2021.https://www.pewresearch.org/fact-tanhem-is-rising/. It refers to a primary negative perception created by individuals on the basis of race, ethnicity, religion, cast or language. That noted, face-ismand presumably other uses of stereotypic imagesis influenced by the degree of bias in the source. As noted earlier, the work on prejudiced communication has barely scratched the surface of Twitter, Facebook, and other social media outlets. The barriers of communication can be discussed as follows: Language barriers: Language barriers occur when individuals speaking different languages communicate with each other. Why not the bottom right corner, or the top right one? Thus, exposure to stereotypic images does affect receivers, irrespective of whether the mass communicators consciously intended to perpetuate a stereotype. . That caveat notwithstanding, in the context of prejudice, evaluative connotation and stereotypicality frequently are confounded (i.e., the stereotypic qualities of groups against whom one is prejudiced are usually negative qualities). Again, depending on the situation, communicators may quickly mask their initial brow furrow with an obligatory smile. Duchscherer & Dovidio, 2016) or to go viral? Do linguistically-biased tweets from celebrities and public figures receive more retweets than less biased tweets? First, racism is . Step 1: Describe the behavior or situation without evaluating or judging it. Prejudiceis a negative attitude and feeling toward an individual based solely on ones membership in a particular social group, such as gender, race, ethnicity, nationality, social class, religion, sexual orientation, profession, and many more (Allport, 1954; Brown, 2010). For example, students whose work is criticized by female teachers evaluate those teachers more negatively than they evaluate male teachers (Sinclair & Kunda, 2000). Garden City, NY: Anchor Books/Doubleday. Communication is one of the most effective ways of expressing our thoughts and emotions. Historically, the lions share of research on prejudiced communication has focused on how members of historically powerful groupsin higher or at least equal status positionscommunicate about or to members of historically less powerful groups (e.g., citizens talking about recent immigrants; a White supervisor chastising Black employees). Or, more generally, they might present the information that they believe will curry favor with an audience (which may be congruent or incongruent, depending on the audiences perceived attitudes toward that group). Some contexts for cross-group communication are explicitly asymmetrical with respect to status and power: teacher-student, mentor-mentee, supervisor-employee, doctor-patient, interviewer-interviewee. For example, faced with an inquiry for directions from someone with an unfamiliar accent, a communicator might provide greater detail than if the inquirers accent seems native to the locale. In considering how prejudiced beliefs and stereotypes are transmitted, it is evident that those beliefs may communicated in a variety of ways. Social scientists have studied these patterns most extensively in the arenas of speech accommodation, performance feedback, and nonverbal communication. Broadly speaking, communicators may adjust their messages to the presumed characteristics of receivers (i.e., accommodate; Giles, 2016). As research begins to consider interactions in which historically lower status group members hold higher situational status (cf. Dramatic examples of propaganda posters are on display in the United States National World War II Museum (e.g., one that uses the parasite metaphor depicts a beautiful Japanese woman combing lice-like allied soldiers out of her hair). As with the verbal feedback literature, Whites apparently are concerned about seeming prejudiced. Accessibility StatementFor more information contact us atinfo@libretexts.orgor check out our status page at https://status.libretexts.org. For example, groups whose representation in the United States has been relatively large (e.g., Italian) are described with more varied labels than groups whose representation is relatively small (e.g., Saudi Arabian; Mullen, 1991). Students tended to rely on first-person plurals when referencing wins, but third-person plurals when referencing losses. Are blog posts that use derogatory language more likely to use avatars that occlude personal identity but instead advertise social identity or imply power and status? Prejudice in intercultural communication. Labelsthe nouns that cut slicesthus serve the mental process of organizing concepts about groups. On the recipient end, members of historically powerful groups may bristle at feedback from individuals whose groups historically had lower status. Curiously, in order to get the joke, a stereotype needs to be activated in receivers, even if that activation is only temporary. Intercultural communication anxiety is partially due to communication obstacles such as a student's language ability, differences in . Descriptive action verbs (e.g., sitting) reference a specific instance of behavior, but provide no deeper interpretation such as evaluative connotation, the actors feelings or intention, or potential generalization across time or context. This button displays the currently selected search type. . Explicit attitudes and beliefs may be expressed through use of group labels, dehumanizing metaphors, or prejudiced humor. As previously noted, stereotypic information is preferentially transmitted, in part, because it is coherent and implicitly shared; it also is easily understood and accepted, particularly under conditions of cognitive busyness and high unpleasant uncertainty. But, of course, all things are not equal when intergroup biases may be operating. Nominalization transforms verbs into nouns, again obfuscating who is responsible for the action (e.g., A rape occurred, or There will be penalties). Like the humor shared by peers, coworkers, and professional comedians, a major purpose of television and movies is to entertain. But not all smiles and frowns are created equally. A barrier to effective communication can be defined as something which restricts or disables communicators from delivering the right message to the right individual at the right moment, or a recipient from receiving the right message at the right time. The widespread use of certain metaphors for disparaged outgroups suggests the possibility of universality across time and culture. Not surprisingly, then, first-person plurals are associated with group cohesiveness such as people in satisfied marriages (Sillars, Shellen, McIntosh, & Pomegranate, 1997) as well as people who hold a more collectivisticas opposed to individualisticcultural orientation (Na & Choi, 2009). Using Semin and Fiedlers (1988) Linguistic Category Model, there are four forms of linguistic characterization that range in their abstractness. Peoples stereotypic and prejudiced beliefs do not only influence how they communicate about outgroup members, but also how they communicate to outgroup members. A fundamental principal of classical conditioning is that neutral objects that are paired with pleasant (or unpleasant) stimuli take on the evaluative connotation of those stimuli, and group-differentiating pronouns are no exception. A high level of appreciation for ones own culture can be healthy; a shared sense of community pride, for example, connects people in a society. Overcoming Prejudices To become a successful international manager, you must overcome prejudices that can be communicated through your verbal and non-verbal communication. Prejudice Oscar Wilde said, "Listening is a very dangerous thing. In English, we read left to right, from the top of the page to the bottom. There is some evidence that, at least in group settings, higher status others withhold appropriate praise from lower status outgroup members. Not being able to see the non-verbal cues, gestures, posture and general body language can make communication less effective. The woman whose hair is so well shellacked with hairspray that it withstands a hurricane, becomes lady shellac hair, and finally just shellac (cf. People who are especially motivated to present themselves as non-prejudiced, for example, might avoid communicating stereotype-congruent information and instead might favor stereotype-incongruent information. Negativity toward outgroup members also might be apparent in facial micro-expressions signals related to frowning: when people are experiencing negative feelings, the brow region furrows . When feedback-givers are concerned about accountability without fear of appearing prejudiced, they provide collaboratively worded suggestions that focus on features that significantly could improve performance. When our prejudices and stereotypes are unchallenged, they can lead toaction in the forms of discrimination and even violence. In one unusual investigation, Mullen and his colleagues show that label references to the character Shylock in Shakespeares The Merchant of Venice (e.g., infidel, the Jew) become more likely as the number of Christian characters on stage increase (Mullen, Rozell, & Johnson, 1996). And concern about appearing prejudiced can lead communicators to overcompensate with effusive praise or disingenuous smiles. There also is considerable evidence that the linguistic intergroup bias is a special case of the linguistic expectancy bias whereby stereotype-congruent behaviorsirrespective of evaluative connotationare characterized more abstractly than stereotype-incongruent behaviors. Overcoming Barriers to our Perceptions. What is transmitted is very likely to be stereotypic, brief, and incomplete . Outgroups who are members of historically disadvantaged groups, in particular, are targets of controlling or patronizing speech, biased feedback, and nonverbal behavior that leaks bias. By contrast, smaller groups whose few labels are negative (i.e., a noncomplex negative view of the group) may be especially prone to social exclusion (Leader, Mullen, & Rice, 2009). For example, certain ethnic outgroups have been characterized as wild beastsviolent apes or hungry lionsfilled with primitive lusts and reactive anger that prompt them toward threatening behaviors. Although the dehumanizing metaphor may include a label (as discussed in the earlier section), the metaphor goes beyond a mere label: Labeling a group as parasites also implies that they perpetuate moral or physical disease, evince swarming behavior by living in unpredictable bands of individuals, and are not true contributing members of society (i.e., parasites live off a host society). Prejudice, suspicion, and emotional aggressiveness often affect communication. On May 25, 2020, George Floyd died after Minneapolis police officer Derek Chauvin knelt on his neck for over 8 minutes;almost 3 of those minutes were after Floyd was unconscious. One of the most pervasive stereotypes is that physically attractive individuals are socially skilled, intelligent, and moral (Dion & Dion, 1987). Prejudice is thus a negative or unfair opinion formed about someone before you have met that person and is not based on any interaction or experience with that person. More abstract still, state verbs (e.g., loathes hard work) reference a specific object such as work, but also infer something about the actors internal states. Generally speaking, negative stereotypic congruent behaviors are characterized with abstract terms whereas positive stereotypic incongruent behaviors are characterized with concrete terms. Neither is right or wrong, simply different. . Where did you start reading on this page? As one might imagine, the disparity in ingroup-outgroup evaluations is more obvious on private ratings than on public ones: Raters often wish to avoid the appearance of bias, both because bias may be socially unacceptable and in some cases may be illegal. This page titled 2.3: Barriers to Intercultural Communication is shared under a CC BY-NC-SA license and was authored, remixed, and/or curated by Lisa Coleman, Thomas King, & William Turner. 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